Your SoSpoilt: Personal branding as a creator

Your personal brand as a creator is what sets the tone of your profile. To define what yours is, be clear on what makes you unique and what sets you apart from others out there.

As a creator on SoSpoilt, your followers want to connect with you! Personalise your SoSpoilt profile to communicate what you’re about as a creator. Everything from the messages you write to the colours you use, communicate your personal brand. Here’s how to make the most of it on SoSpoilt.

Let fans into your world

Fan’s are subscribing to you on SoSpoilt. They’re there to learn more about you and what you’re about. The more you share of yourself the more fans will get to know you and thus engage with you more.

Both fans and brands always want to invest in engaged audiences, which usually come from a personal brand. So, don’t be afraid to post the mundane as well as the interesting stuff too.

Make your profile your own

As a creator on SoSpoilt, you’ll have your own unique profile to personalise in your own way. Be sure to utilise social media to easily link from Instagram stories, Twitter or Facebook straight to your own page URL.

Choose a profile photo and header image that compliment each other as well as set the tone of your creator profile. Ask yourself, do these images have certain colours in them? Could these be your personal brand colours? Every image you post doesn’t have to match up exactly, but try to keep to a consistent theme so fans will recognise your own unique style of content!

Curating your profile

Think of your profile as your own personal brand advert.

Use pinned posts and public posts to curate your profile for both fans and potential fans. As a creator, your profile is constantly evolving; pinned posts ensure that your most relevant and engaging content always stays at the top of your feed.

Use public posts to attract new fans by making select posts available to non-subscribers. Choose posts that let them know what you’re about and what content they can expect to see if they subscribe! You can even invite new fans to chat with you live or in your messages.

Haven’t created your own SoSpoilt profile yet?