TikTok Creators
TikTok Creators
– A Complete Guide for Influencers and Brands
So, you are looking at TikTok creators and want to become one yourself.
But you don’t just want to do it for fun but to make money at the same time!
In this complete guide for TikTok creators we will cover what you need to do to get started with TikTok. We will also help you find the best resources to monetize your TikTok page. On top of this we will give you a top 10 list of some of the best TikTok creators out there.
We will also show you how the SoSpoilt platform can be used together with TikTok to maximise your earnings potential.
Ready to get started? Read on…
About TikTok
TikTok, formally known as musical.ly, and owned by ByteDance is a social media platform. It focuses on short-form live and recorded video content. The app is available from Google Play and the Apple App Store. Popular clip types include creators posting videos of themselves singing. As well as this dancing, lip syncing to songs, memes and funny video clips. Also pranks, stunts, and tricks are popular categories which are sure to get attention.
TikTok is also home to a lot of viral trends you may have seen. These include various challenges which have gone on to be featured across social media platforms. Some even in the mainstream media.
Many celebrities have TikTok profiles. Some of the most popular include those from Gordon Ramsay who critiques people’s food recipes and preparation. Lots of other celebrities appear on TikTok These include The Rock, Britney Spears, Justin Bieber, and Cardi B. Celebrities attract huge numbers of TikTok followers. This helps to promote their brand and create demand for their movies, music, and shows. Especially amongst Gen Z consumers.
The app is available in over 150 countries and 75 languages. TikTok has become one of the world’s most popular apps. It is the most downloaded app on the app store of 2021 and is also one of the top downloaded apps on Google Play. In recent times TikTok has generated more downloads than, Facebook, Instagram, and Snapchat. Currently, there are over 100 million users of TikTok in the United States and over 23 million in the United Kingdom. Meanwhile, the app has over 1 billion downloads worldwide.
Users are able to add tags to videos so they are easy to find amongst their saved videos. They can also film reactions to videos, as well as duet alongside videos whereby they will be shown side by side. This is a unique feature of TikTok that is not available anywhere else.
Users can also send virtual gifts to users which can later be exchanged for real money. Social gifting has exploded in recent times and is a popular way users support their favourite creators. Creators who have over 100,000 followers can be tipped directly by their fans.
Trends can be found on the apps Explore page allowing users to see the latest viral challenges, memes, and popular hashtags.
How to Get Started with TikTok
Getting started as a creator on TikTok is easy. First, download the app from the Apple App Store or Google Play. Then verify your age, enter your sign-in details, confirm your phone number or email address, and choose a username. When that is done, you can start posting content.
When posting content, think about the type of videos you want to film. It’s always worth targeting the content you publish to the audience you want to reach. TikTok contains various filters and effects so you can look your best. You can speed up or slow down your video from between 0.3 – 3x speeds. You can shoot video straight from the app or you can use video clips you recorded earlier. Before posting you can also edit your video.
TikTok also has an extensive sound and music library available to use on your videos. By using these sounds, you will be sure to avoid any copyright infringement which could result in the deletion of your videos and/or account.
Users are able to leave comments on your video and you are able to reply to these.
To post a video first press the + icon. You will now be in Create Mode. You can then apply from a selection of filters, effects and lenses. Afterwards select a sound clip from the sound library and the speed you want your video to record at. You are then ready to create your first TikTok video. Just press the record button or upload an existing video from your library.
When your video is created you can add more filters, effects and stickers. You can also hashtag your video, tag friends, and post a URL. Then click next and your video will be published!
How to Build Followers on TikTok
Once your TikTok profile has some content the next thing you want to do is build followers. The first thing you want to do as a TikTok creator is to identify your target audience. Are you aiming at the general population of TikTok users or are you looking at a particular type of user or are you focused on one specific niche?
The two primary audiences on TikTok are millennials and Gen Z consumers. So, these are the best age groups to target with your content. Right now, Gen Z makes up over 60% of TikTok users. Millennials bought social media platforms into the mainstream. Such as Instagram, Facebook, and Snapchat. Gen Z is doing the same with TikTok.
Gen Z wants authenticity in the material they consume and they want to be entertained in the process. Popular content on TikTok includes funny dances, lip sync battles, and taking part in viral challenges.
When posting content make sure it is of a high quality. Set up scenarios, backgrounds, props and shoot in the right environments to attract viewers. Aim to post at least once a day and preferably more. Users who consistently post high quality content are more likely to generate a large number of TikTok followers. Therefore, post as often as you can.
Following trends is a great way to generate interest in your TikTok profile. But to be a top creator You also want to be creating trends. Think of your own potential viral challenges, do something that nobody else has done, and be creative. Original content will attract followers and keep followers so keep this in mind.
Another important thing to do is be yourself. Authenticity is vital for the TikTok audience so don’t try and be someone you are not. Create the content that you know will be amazing and your followers will lap it up. To do this focus on things you know. These could include dance steps, or lip-syncing the words to a popular song. Alternatively, you could show your culinary skills. Present recipes of foods you can cook in under a minute. If you are a beauty creator, show before and afters. Or if you are a fashion TikToker show how outfits look and ways to style them.
Alternatively create a TikTok of things you know nothing about. This could add comedic value to your content and people always like to laugh!
Another great way to get followers is to link up and collaborate with other TikTokers. When you create content together with popular TikTok stars you have the opportunity to get their audience to start following you. And vice versa.
And finally, one of the best ways to create followers is brand collaborations. Whether its fashion, beauty, or entertainment, brands are crying out for TikTok creators. They want these to post their products and services on the platform. You may be wondering how you can find brands who will pay you to post content on TikTok. And that’s a good question. At SoSpoilt we’ve made it easy. When you register for an account tick the collaborations box. select the brand categories you are interested in working with and wait for brands to contact you. Then send them a reply with the price after they have sent you a brief. If you both agree and accept the payment, you are ready to collaborate with some top brands on TikTok!
How to Monetize TikTok
TikTok’s algorithms adapt to users browsing activities. Thereby it has become a popular platform for influencer marketing. Sponsored content isn’t as widely available as on Facebook and Instagram. The benefit of this is that marketing campaigns are of a high quality as users want to watch them!
A way for users to make money on TikTok is to join TikTok Next. This allows you to access the TikTok Creator Marketplace, receive video gifts and tips and gain access to the TikTok creator fund. There are catches to accessing this fund though. You must be over 18 years old, have over 10,000 followers, and have generated at least 1000 views in the last 30 days. You must also have made at least three posts in the last 30 days.
An easier way to create money from TikTok is by setting yourself as available for collabs on SoSpoilt. Here brands can connect with creators. They send you a request, you reply if you are interested and set a price. The brand pays you directly through SoSpoilt before you get started and you are ready to make money. Payments are quick and go straight to your bank account when withdrawn.
Business users are able to create in-feed adverts using TikTok’s ad manager. However, these are expensive from $10 per 1000 views and there is a $500 minimum to get started. Therefore, businesses may choose to use other ways to use TikTok to promote their products. One way to do this is to provide TikTok creators with products to promote on their feeds. This guarantees that content goes to the relevant audience as its handpicked. There is also an FAQ about TikTok monetization options.
A great way to find some of the top influencers and connect with them directly to promote your product, venue, or service is through SoSpoilt. Register as a brand and you will gain access to some of the top talents on TikTok who are looking to collaborate with brands.
Hints and Tips to Maximize your Impact
1. Follow trends and jump on them
TikTok users love to check out the latest trends and take part in them. These could be viral challenges, memes, or dances. Create content that is trending on TikTok and if you do a good job, you are sure to generate a lot of followers.
2. Find a niche
Whether its dance, singing, beauty, or fashion find a niche and stick to it. While it’s ok to post other content, by targeting a niche you will appeal to brands. This will give you more monetization opportunities from your TikTok posts.
3. Plan your content
By storyboarding or planning your content beforehand, you will be creating high-quality material. That which goes above and beyond what most users on TikTok are posting. Choose locations to create your content. Alternatively, invest in a greenscreen and use some high-quality backgrounds to give your videos that edge. Make sure your lighting and cameras are good quality. Take advantage of the filters and effects provided in the TikTok app along with the extensive music library. Add captions to your videos and make them catchy. This will increase the click-through rate.
4. Post content regularly
Users who post content frequently keep viewers looking at their profile each day. They also have far better user engagement than users who rarely post. Remember to keep your content original and creative instead of posting things for the sake of it.
5. Use hashtags
For users to easily find your content use relevant hashtags. For example, if you are a beauty creator use #beauty. If you are a fashion creator use #fashion. Use as many hashtags as needed to target your audience so you can maximise the reach of your clips. Videos that are tagged correctly on TikTok get far more views than those which aren’t. This is because they are easy to find and come up in users’ feeds when searched for. Without doing this your videos will likely be hidden.
6. Make videos catchy
To gain a following your video clips need to be catchy and entertaining. Use captions to draw users’ attention along with a great thumbnail preview. Then make sure the content underneath that is fun and of a high quality. If you create memorable content users will remember your profile. This will keep them coming back for more.
7. Time your posts
Time when your posts go live. If you are posting about a sporting event doing this just before it starts is likely to get a lot more eyeballs than posting about it months in advance. At the same time, an unboxing video is likely to generate far more views at the time of the product’s release or just beforehand. If you do an unboxing video several months down the line, users will have likely already seen it before or moved on to the next big thing.
8. Boost the authority of your TikTok account
TikTok uses AI in its algorithms and has one of the most advanced in the game. When a video comes from a trusted, popular account it’s much more likely to go viral than if it comes from any random TikTok account. Poor quality unoriginal content often gets flagged by TikTok’s algorithm and doesn’t get promoted to users. So, ways to avoid this is to avoid repurposing content and to keep the content original for the TikTok platform. Also make sure the videos you post are of good quality in the first place. If you keep removing clips the algorithm will flag that you have a habit of posting low-quality content.
9. Promote your TikTok content on other platforms
Post highlights of your TikTok content on other social media platforms. When users see highlights of your posts on Instagram, Snapchat, or Facebook they will be curious to check out your TikTok profile. Make sure your username is clearly visible in these posts so users can easily find you.
10. Use cross promotion
Collaborate with other TikTokers. Share their videos and ask them to share yours with each other’s userbases. This will expose your content to a whole new audience who wouldn’t have seen your creations and vice versa.
Top 10 TikTok Creators for Inspiration
1. mamarosaay863
Rosa Duarte better known as mamarosaay863 is a TikTok influencer and mother. She posts videos about her day and views on things in the world around her. One thing that she does a lot of is post captions over her video clips.
By posting these captions she creates click-friendly clips. Viewers have a sign of the subject matter before watching. She posts dances and lip syncs to songs which are popular content forms on TikTok. With nearly 40,000 followers and over 1.5 million views of her content she is one to watch as a breakout TikTok creator.
As well as this she promotes products throughout her TikTok feed. She is currently collaborating with many brands. These include ShaperX, Dr Dennis Gross, Halara, and Snow Teeth Whitening.
She also has a SoSpoilt page where she is available for collaborations with brands. This allows her to get paid and post their products on social media. When a brand wants to collaborate, they can contact her through the SoSpoilt platform with a request. She can then contact the brand and if the idea works for both parties, she can send them a price for her services. The brand then pays immediately and she can produce content for them on TikTok.
2. luciana.amani
Luciana is a beauty influencer with a large following on TikTok. Her content includes makeup tutorials, lace wig installation videos, and clips where she tries on new clothes and outfits. She is also an up-and-coming female rapper.
At present Luciana has over 30,000 followers on TikTok. She also has over 1 million likes, meaning she is well versed in getting exposure for brands. At the same time, she is developing a growing army of TikTok followers who can’t wait to see what she posts next. She also has a YouTube channel where fans can listen to her latest music.
Products she promotes include haircare, wigs, and fashion brands. Her videos are informative displaying the products in their best light and instantly appealing to her fans.
She can be contacted by brands through her SoSpoilt page at https://sospoilt.com/Luciana. This allows her to get paid easily all the while allowing brands to gain exposure through the targeted TikTok audience she has acquired.
3. llilbabyaries
Ashley Corbo better known by her TikTok name lilbabyaries is a content creator, model, and fashion influencer. And with nearly 100,000 followers and over 9 million likes she is a TikTok creator who could help take brands to the top.
Lilbabyaries interests include thrifting, coffee, and astrology. Her TikTok page shows clips from her everyday life which her followers can’t get enough of. From talking about random things such as her coffee or performing dances she is a TikTok creator to watch. Ashley also posts random thoughts and uses captions to highlight these which will improve click through rates to her posts.
With her targeted followers, she is also a great influencer for brands and companies to collaborate with. She is sure to boost a brand’s profile amongst her audience. If you are a brand with a great product for Ashley Corbo to promote you can connect with ashleycorbo here. She would be a great pick for modelling, beauty, fashion, and lifestyle brands to work with.
4. poshinprogress
Stacy Freeman Ph.D. is an LA-based lifestyle vlogger and TikTok influencer. Her content covers a broad range of material including fashion, travel, food, and her life as a mom. One of the things that makes her so popular is the quick, easy, and delicious recipes she posts on her TikTok. In just under one minute, she shows you how to make sweet treats and healthy snacks to get you through the day.
Other posts she makes include unboxing clips of her new purchases. These include designer clothes and accessories from a range of brands. Such as Louis Vuitton and online juggernaut Shein.
She also posts about the venues she has visited such as local restaurants in California. Restaurants looking to link up with poshinprogress can do so by visiting her SoSpoilt page and requesting a collab.
Stacy has over 400,000 followers on her profile and as long as she keeps posting great content this is sure to grow.
5. lukeeniel
London College of Fashion student and queer fashion designer Luke Neil is a rising star in the world of fashion. He is a TikToker creator who’s developing a great following amongst the LGBTQ+ community and the fashion world alike.
His content consists of material such as his latest outfits as well as fashion looks he creates himself. Luke is on the cutting edge of the fashion world. He also posts his own fashion show highlights, jewellery, and art creations. As well as this he offers a sneak peek behind the scenes of his life. His TikTok has great content and this is why he has over 60,000 followers and over 1 million likes on his posts already.
He is also featured in major publications such as Metal Magazine and has collaborated with major brands such as Logitech. Luke is one to watch in the world of fashion and would be a great influencer to use when promoting a product or brand across industries. He would be ideal for those in the fashion world too. You can connect with Luke if you’d like him to feature your company.
6. _alexandra.louise_
Talented seamstress Alexandra Louis is a TikToker with a huge following. Boasting over 2.2 million followers with over 74 million likes this is a creator who is blowing up.
Alexandra creates her own dresses based on properties such as Barbie and Disney. She shows her users how to create the dresses seen on some of the most popular characters from animated movies. Her audience may dream themselves of being a Disney Princess one day or maybe their kids have those same dreams. So, whether it’s a dress from Frozen, Cinderella, or The Little Mermaid she can show you how they are made. She provides inspiration to her audience and is a true creative talent.
Matching the dresses, she creates she also promotes accessories such as handbags. Next to these she often offers her audience discount codes so they can buy the accessories at a great price. Brands can promote products by requesting a collab with Alexandra Louise.
7. emmyxryan
Emmy and Ryan aka emmyxryan on TikTok are a couple who will show you what it means to have relationship goals. They post fun content such as dances, amusing clips from the places they visit, and highlights of the food they eat. This is a couple who know how to have fun and keep their relationship fresh. They aren’t afraid to show it!
As well as all the fun posts they create, they also use captions to highlight what the post is about. They keep the content fun and this is what is going to keep an audience coming back for more.
This entertaining couple has over 1 million followers on TikTok and over 38 million likes. They would be a great shout for anyone looking to feature a venue, or show off a new product. You can find out more about this top TikTok couple here.
8. twowheelguy
Motorcycle enthusiast Twowheelguy posts fun videos of his adventures on his Kawasaki motorbike. For all the bikers and fans of motorcycle life, he is a TikTok creator with over 300,000 followers and 10 million likes for his videos.
His videos often contain pop and dance music. You might not associate this with the biker lifestyle but this keeps the content fresh and interesting. He also always surprises his audience in creative ways which make you watch twice. Many of the videos are highlighted with captions which creates a better click-through rate as people are curious about what they are about to see.
Motorcycle brands, and others who find the content posted by twowheelguy entertaining would be giving themselves a great opportunity by collaborating with him on some content.
9. billiexnewland
Billie Newland known by her TikTok name billiexnewland is an influencer from America’s Midwest. She posts content related to travel, beauty, and fashion. She has over 1.2 million followers on TikTok and her content has generated over 40 million likes.
A lot of the content Billie posts relates to fashion. Content includes how to pack for a vacation. She also shows videos comparing outfits she chooses vs those of her boyfriend for different scenarios. These do a great job of showing how men and women can see things differently! She also critiques outfits of trending celebrities such as the Kardashians and Amber Heard. This is a great way to get clicks and on top of this, she also shows you how to style as they do!
You can find out more about Billie on her SoSpoilt page. Here she also has links to all her other social media platforms such as Facebook and Instagram for brands to see.
10. maria_sfx_
Maria is a TikTok makeup star. But she doesn’t just post any type of makeup videos but those with a special effects vibe using face paint. With an interest in witches and the Zodiac, she has looks for every star sign out there. She also creates looks based on characters from movies and television shows. These include looks from horror movies to sci-fi and beyond!
The creativity and setup of Maria’s videos is inspiring. She often lip-syncs over songs while creating informative tutorials at the same time. She is an expert at finding music that matches the content she is creating, tapping into her target audience.
Maria_sfx_ has over 270,000 followers and over 5 million likes on her TikTok profile page. She is open to collaborating with brands on TikTok as well as Instagram and has featured several on her page. Most of these are in the hair and beauty industries.
Conclusion
We hope this complete guide for TikTok creators has inspired you and helps to get you started. If you already have a profile we hope it lets you take it to the next level. Remember to create high quality content, take inspiration from others, and be yourself! Take advantage of platforms such as SoSpoilt. This allows you to collaborate with brands and maximise your earnings potential! Good luck on your TikTok journey!
