Creator Insights: Content trends to look out for in 2021
Is your New Year’s resolution to become a successful digital content creator, such as a podcaster, blogger, influencer, or vlogger? Then you need to know what your online audience will want to see this year.
Luckily for you, we’ve predicted 3 major online content trends for 2021. Read on to check them out and start creating a killer content strategy.
- More support for homemade content.
Thanks to COVID, many businesses were forced to swap expensive studios for at-home content production in 2020.
Engagement rates were expected to drop with production costs. But it turned out that people couldn’t get enough of ‘homemade’ content. There’s something very relatable about content recorded on laptops or smartphones by ordinary people from ordinary spaces.
This year, we expect demand for homemade content to continue to grow. So, don’t let a lack of fancy equipment or studio space restrict your content ideas. Just focus on creating authentic content, that your audience can relate to and will find valuable.
- Increased demand for video content (particularly live video content).
Last year, video content took the number two spot for most engaging form of digital content on social media.
And live video streaming pretty much doubled in popularity, as we tried to enjoy gigs, events, and classes from home during lockdown.
This was reflected in our creators’ earnings on SoSpoilt, with some making over 50% of their money by selling live content to fans.
With the UK now entering a third national lockdown, demand for live video content should keep on growing in 2021. So, if you want to please your online audience and find success as a creator, make sure you’re on SoSpoilt, where you can easily get paid to stream to your fans.
- Greater demand for paid content.
Most people are starting to understand that their favourite creators can’t afford to create digital content for free (or on the little they make from ads and sponsorship on social media).
This means support for creators is growing on SoSpoilt, where fans can fund your creative work via subscriptions, paid messages, and tips. So much so, that we’re now seeing over 1,000 new sign-ups every day.
With new features and even an app planned in the early half of 2021, we expect SoSpoilt to become even more popular this year. Sign up for free to reap the benefits of our success and earn directly from your own fanbase.
Ready for 2021?
We hope these predictions have helped you plan out your 2021. And remember, if you need any help ensuring your success as a creator this year on SoSpoilt, get in touch with our Support Team. We’re on hand to help creators 24/7.
