How we’re helping all creators profit, not just the top 1%
We’ve all heard the stories about social media stars making millions from the content they create and post online. So, it’s no surprise that 29% of today’s kids want to be YouTubers when they grow up.
But while social media does hold the power to propel ordinary people into stardom, it’s not an easy or reliable career path.
For every lucky and so-and-so who makes it big on YouTube, TikTok, or Instagram, there are thousands left struggling to make a penny from their content.
In fact, the biggest slice of YouTube’s ad revenue payouts goes to the top 1% of content creators on the platform. So, while ‘mid-level’ creators on social media might be rich in likes and comments, they’re certainly not rich in profit. All the wealth is concentrated at the very top.
What we’re doing
Luckily, SoSpoilt is a platform unlike ordinary social media, which is committed to helping all creators (not just the top 1%) make money from their content.
Here’s how we’re working to achieve our goal:
- Allowing you to profit directly from your fanbase.
Most social media platforms leave creators to depend on ad revenue or sponsorship to make money. But these revenue sources aren’t readily available to all creators.
Some creators don’t meet the criteria to earn from ads. And brand sponsorship is extremely hard for your average creator to land, especially now COVID has forced businesses to cut their spend on influencer marketing.
That’s why we provide creators with a more reliable and accessible source of financial support: their own fanbase.
No matter how many fans you have or what content you produce, on SoSpoilt you can invite fans to fund your work via subscriptions, paid chat, and tips. You set your own prices and pocket up to 85% of all revenue.
- Encouraging creative diversity and niche content.
To boost the money they make from advertising, several social media platforms subtly encourage creators to put advertisers needs before those of their true fans.
For instance, YouTube incentivizes creators to produce content specifically for audiences that advertisers want to target. The more sought-after the audience is for advertisers, the more money creators can make per thousand views of their video content.
This makes it extremely hard for creators producing content about certain topics or for certain niches to make money.
But at SoSpoilt, we give creators the freedom to produce content that matters to them and their fans (rather than to advertisers). Whatever content niche you fill, you’ll pocket the same percentage revenue from your fans on SoSpoilt.
3. Not letting other creators steal your spotlight.
Today, the internet is bursting with creators. So many, in fact, that some users don’t know how to find those creating the content they want to see.
Many sites try to solve this problem by recommending the most popular. But there’s a very obvious problem with this technique: it only promotes creators already at the top. New or mid-level creators are given little or no chance to shine.
That’s why SoSpoilt doesn’t do this. We give each creator their own page, where they can direct their own fans. We don’t advertise other creators on their page. We keep fans loyal to that creator, so they can retain their following and build a reliable income from it.
So, ready to join SoSpoilt?
If you’re tired of seeing only the top 1% of creators find success, and you want to start making money your content, join SoSpoilt. It’s completely free. We only profit when you do.
