How to Get the Most Out of Your Social Channels
Welcome back to the SoSpoilt blog, your one-stop-shop for making the most of your experience. In this post, we will be delving into the ways to get the most out of your social media channels. These platforms are the greatest tool in your arsenal for getting your content out there and getting traffic to your account.
Knowing how to use these platforms effectively is an invaluable resource. So we’re going to give you the 411 on how to use each of the big three: Instagram, Twitter and Facebook.
If you didn’t catch our previous post, How to Create a Winning Content Plan then be sure to give it a read.
Instagram has over 1 billion users of the image and video sharing platform. That’s a lot of people to whom you could be flaunting your wares. So, it’s important that you make the most of it! First of of all, your Instagram profile is eye candy. Ensure that your profile is well-curated and cohesive, so potential subscribers will stay and browse. Exactly what they will be browsing is the next-most important point. Engaging and, above all, relevant content is key. If you’re running a yoga instructor account, for example, then why not make use of IGTV and feature a series of tutorial video tasters.
Depending on the type of content you are producing, Instagram have some community guidelines you may need to follow. Regardless of your content, making sure you include relevant hashtags on your posts will aid your reach. Check out the Explore tab and see which hashtags are relevant to you and have the most usage.
Twitter is not solely visually-based like Instagram, but it is important to maintain a sense of aesthetic cohesion.
Having an interesting display and cover images are important ways to communicate your brand.
A huge benefit of Twitter is its ability to display links and images/videos in a format that is just as prominent as the text of tweets. Linking your SoSpoilt account regularly in tweets, as well as in your bio, will garner your account more attention.
Don’t be shy! Shameless self-promotion is the name of the game here. Remember, people are hungry for content on social media, so be sure to give them what they want and they’ll go to your SoSpoilt account for more!
Of all three of these platforms, Facebook is the least crucial. This is primarily because its main use as a platform is for friends to communicate and organise events. Nonetheless, it is best to be present on as many social accounts as possible. Why not create a Facebook page that links to your account.
A great use of Facebook can be for communication with people who are interested in your account. There are messaging services on SoSpoilt, but if people wish to enquire before subscribing to your account, Facebook may be the first port of call for them!
We hope that this has given you some beneficial insight into how your social media accounts can be used to benefit your SoSpoilt account. Please do contact our Twitter team if you have any further questions!
