How to Create your Best Halloween Content Yet

It’s that time of year when your followers’ social media feeds are crammed with pumpkin patch snaps and spooky costume ideas. 

So, with so much Halloween content out there, how do you make sure yours stands out and gets the engagement it deserves? 

Check out these 3 top tips for bloggers, influencers, and all other content creators who want to deliver their best Halloween content yet. 

1, Put your audience first 

When trying to brainstorm Halloween content ideas, no doubt your thoughts initially turn to pumpkins, spiders, and vampire bats. 

But even when creating themed content, it’s important to focus on your audience first (rather than the overall theme). 

So kick off your brainstorming session with a simple question: what do my followers really need or want to see right now? 

For instance, let’s say you’re a vegan food blogger. Your audience probably wants ideas for plant-based alternatives to Halloween sweet treats. So you could post handy online recipes.

Or let’s imagine you’re a beauty influencer. Your audience likely needs inspiration for Halloween party looks. So you could create a series of spooky makeup video tutorials.

When you put your audience’s needs first like this, you’re more likely to deliver useful content, that people actually engage with. 

2, Collaborate with brands you love  

We’ve just explained how your Halloween content should focus on solving your audience’s wants and needs over the holiday. 

So why not try collaborating with brands on paid influencer marketing campaigns? That way, you can get paid to feature products in your content that you feel your followers will find helpful this Halloween. 

For instance, beauty influencers can partner with makeup brands, to share the products that help them nail those Halloween party looks. 

You’ll find hundreds of brands actively seeking creators to collaborate with on SoSpoilt. Sign up for free here. 

3, Get your followers involved 

Whether designing costumes or carving designs out of pumpkins, people like to get creative around Halloween. 

So try posting content that encourages your followers to show off their own creative skills and get involved.  

For instance, don’t just post a Halloween makeup tutorial online. Ask followers to share their own attempts on social media – and remind them to include a shout out to your account. It’s a great way to get your name out there more widely and grow your audience. 

What’s more, remember to post the best of your follower’s attempts from your own account. It will make your followers feel valued and recognised by you. And that’s the secret to a loyal, engaged following. 

Ready to create your best Halloween content?

Hopefully these handy tips will help you achieve your content goals this October 31st. 

And if you want to turn your content into a reliable income all year round, join SoSpoilt for free. We help creators of all kinds get paid to spoil their fans or collaborate with brands – all on their own terms.