Thinking of Hosting a Giveaway? Here are 3 Reasons Why you Should

Looking for more followers, more engagement, or more awareness? Then look for no further. Instagram giveaways are one of the most powerful tools for growing your brand.

And, if you’re new to the platform they can be the perfect way to jump-start the relationship with your fans, too.

Still undecided if giveaways are worth your while? Check out our top 3 reasons to hold an Instagram giveaway.

Build community

We all know that building a community online is half the battle to succeeding as a content creator.

Let’s say you’ve partnered with one of your favourite brands and they’ve just launched an exciting new product line. Hosting a giveaway on your instagram means you get to share great new products with your followers. But it can mean so much more than that.

Holding giveaways creates an opportunity to connect on a deeper level with your followers and provide them something of value in return for their participation.

When you give something away, it helps foster an emotional connection between you and your followers.

Grow your following faster

If it’s new followers you’re looking for you might want to jump on the giveaway bandwagon.

Giveaways not only reward your current followers; they also entice other like-minded fans to engage with you too.

In fact, Instagram accounts that hold a contest or giveaway grow 70% faster than those that don’t.

Increase engagement

More followers usually means more engagement. And engagement means alot on Instagram.

Increased engagement lets Instagram know that they should feature your content more regularly in the feed. It acts almost like social proof for your brand.

Holding a giveaway increases followers, engagement, brand awareness and general buzz around your profile. And increased visbility on instagram can only lead your profile in the right direction.

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