How beauty influencers are earning despite lack of brand deals

With hair and beauty salons still unable to run at full capacity due to social distancing rules, millions are relying on the internet to learn how to style or care for their hair, skin, and nails at home. And demand for online content created by beauty influencers has reached an all-time high.

But with lots of businesses being forced to cut their marketing spend to stay afloat during the pandemic it’s been difficult for influencers to make money the traditional way: by landing brand deals or content sponsorships on the likes of YouTube and Instagram.

This has led many influencers to instead find success on subscription platforms like SoSpoilt!

Unlike most social media channels, SoSpoilt allows all kinds of content creators to earn directly from their online following. Creators simply invite their fans to subscribe and pay to be spoilt with the exclusive content they create, such as photos, videos, live streams, and messages.

While it is hard to come by brand deals right now, demand for good beauty content is higher than ever! So we’re glad we’ve been able to help so many beauty creators find a more reliable way to earn from their online following.

For us, nothing’s more important than helping creators produce content that means something to them and their fans. That’s why on SoSpoilt creators set their own prices, decide when and what they post, and keep up to 80% of everything they earn on our platform.

We know that many beauty professionals, including hairstylists and makeup artists, have been badly hit by the pandemic. We want to let them know we’re here to help them earn for now and for the future, by creating content beauty fans will pay to see!